The nation’s biggest cruise liner will set sail in January, 2012 where passengers will be able to enjoy performances from top Hallyu stars such as Girls’ Generation.
AllThatCruise held a ‘Korean Cruise Establishment press conference’ on the 2nd and announced its plans to create the nation’s biggest cruise liner of 74,000 tons dubbed the ‘Hallyu Star’.
The ‘Hallyu Star’ will stop at major ports in China, Japan and Korea and will present passengers with a variety of Hallyu-related cultural products as well as performances from Hallyu stars loved by Asia.
To accomplish this, AllThatCruise has signed a memorandum of understanding(MOU) with SM Entertainment-affiliated company SM Art Company for the provision of Hallyu performances as well as a letter of intent(LOI) with CJ CGV regarding tentative plans for an on-board cinema.
Therefore, passengers of the ‘Hallyu Star’ can expect to enjoy performances from Hallyu stars such as Girls’ Generation, BoA and TVXQ as well as Hallyu movies and dramas airing in Korea.
CEO Lee Kang Ok of AllThatCruise stated, “We will be arriving at each nation’s ports in one to two day intervals, so passengers will be able to enjoy performances from Hallyu stars as they wait to leave the cruise liner at the next stop and explore a new destination,” and “Through the 6 day package we will be providing, passengers will be able to enjoy various aspects of the Hallyu culture such as Korea’s food and traditional performances.”
It will cost approximately 190 USD per person for a day with the total 6 day package costing 1.2 million Won (approximately 1,115 USD).
CEO Lee emphasized that the package was not expensive considering what was being offered as he added, “If one takes into consideration the fact that those who purchase the 6 day package will have unlimited access to the cruise liner’s additional facilities, such as the restaurants, swimming pools and performances, one will see that it costs less to experience what the cruise liner has to offer than to pursue these activities independently in Korea.”
AllThatCruise has finally claimed ownership of ‘Hallyu Star’ after spending seven years paying back all funds, from companies such as KSF Ship Finance, Asia Trust, that was used to construct the new enterprise. It is one that AllThatCruise confidently affirms will succeed as the cruise liner industry has been growing at an average rate of 12.2% per year.
The increase in size of China’s middle class projects that the majority of users of the ‘Hallyu Star’ will be Chinese or Japanese.
With January, 2012 set as the month to launch the enterprise, AllThatCruise intends to expand the business to the Mediterranean with the addition of a 100,000 ton cruise liner in 2014.
AllThatCruise also expects to become a leading cruise liner company of the world by launching a total of four 150,000 ton cruise liners between 2016 and 2020 in order to expand routes to Europe, North American and the Middle East.
Source: [ebn news]
Translated & Shared by: dongbangdata.net