In their recent CF project, the boys of TVXQ are locked in a triangle love scandal.
In July this year, Shilla Duty Free is planning to unfold a marketing breakthrough by holding a global advertising with young women in their 20 ~ 30th as its primary target in 3 countries including China and Japan where in TVXQ are highly popular.
Shilla Duty Free will have their advertising concept in second half of 2011 with main theme ‘My own dramatic journey: My Journey Begins’, the ad will be presented in a couple different stories in a drama form with various duty-free products being used as advertising materials.
There will be 3 parts of the ad stories, the first one captures the image of U-Know Yunho racing to departure hall to send his first love good bye. It’s going to be revealed, however, at the second part of the story that he’s speeding along the airport only to witness his old friend Choikang Changmin kissing his girlfriend.
At this second part of the ad, Choikang Changmin pulled out a sweet yet dangerous kissing scene to win the girl’s heart. Choikang Changmin who’s been showing an image of good boy to public from all these times, will transform into a bad boy image with fatal attraction without fail.
While the 3rd part of the ad shows the conflict between U-Know Yunho and Choikang Changmin, the image of a woman whose feeling is torn between the two men will appear.
Through these 3 parts of the ad, Shilla Duty Free’s most popular items: watch, lipstick, and bag will be used respectively to match the drama theme. The ad is set to broadcast in Korea in the middle of June this year.