Group TVXQ (U-Know Yunho, Choikang Changmin) were chosen as the new models of Shilla Duty Free.
Shilla Duty Free official on the 16th said, “The boys are widely loved by young women in all over Asia, therefore by choosing them as our advertising models, the group’s popularity will increase the effectiveness of our global marketing in return.”
Starting from mid next month, the advertisement to be broadcast will hold ‘My own dramatic journey: My Journey Begins’ as its theme with 3 sides of production.
TVXQ’s agency SM Entertainment announced the issue by saying, “The advertisement is planned to be produced in a drama format showing the love and friendship among two men and a woman with Shilla Duty Free Shop as the story’s background setting.”
Previously TVXQ was chosen as models for beverage brand ‘Pepsi Nex Zero’ and Japan retail group ‘Seven & I-Holdings’ summer campaign.